content and talent agency for founders, investors, and creators
About Town takes a talent-minded approach to founders and GPs and an entrepreneurial approach to talent.
Our competitive advantage is fluency in both the worlds of culture and capital. Our founder Sarah Wood Gonzalez worked at Goldman Sachs and then as the COO of a venture-backed start-up and has written for the likes of Vogue, The New York Times, Financial Times, Fast Company, Elle, and more. She launched About Town rooted in the belief that everyone, individual and company, should invest in their personal brand.
On the content side, About Town works as an embedded content and writing partner to some of the top venture funds and founders in the world. Partnership can look like assistance in idea generation and concepting or be very hands-on with About Town writers drafting and editing content from concept to publishing. The agency can work at the firm-level or for individual GPs or founders.
On the talent side, About Town brings an entrepreneurial mindset to creator partnerships. About Town works with talent on a holistic level, looking beyond traditional brand partnerships to think rigorously and expansively about creators’ full business potential.
Our Services
Boutique Talent Management
About Town exclusively represents a highly selective roster of talent with a combined reach of 3M+ across platforms, negotiating brand partnerships on their behalf and helping our creators launch businesses.
Content Strategy
About Town helps investors and founders hone their content strategy and find their voice through thought leadership, identifying opportunities to raise their profiles and share their unique vantage point.
Ghostwriting
About Town partners with founders and investors as an embedded marketing team member to write blogs, newsletters, and LinkedIn posts in their unique voice. Our ghostwriting monthly retainers begin at $5,000 per month.
Contact
To inquire about working together, please email sarah@abouttown.co or fill out the form below.